Lead the user experience and design strategy for Insight-branded software products. Own medium to large-scale projects from concept to completion, collaborating closely with product owners, developers, and clients. Responsibilities include facilitating workshops, sketching and prototyping solutions, designing user flows, and managing the UI library to ensure visual consistency across platforms. Translate user and business requirements into intuitive, accessible interfaces aligned with WCAG standards. Apply Lean UX principles and responsive design best practices to deliver high-quality, user-centric software in an agile environment.

• Led end-to-end UX and frontend-focused design initiatives for complex web applications and workflow-driven digital platforms
• Collaborated closely with product managers, engineers, and stakeholders to define scalable user experiences from discovery through implementation and iterative refinement
• Designed user flows, wireframes, interactive prototypes, and high-fidelity interfaces using Figma and collaborative design tools
• Built scalable design systems, reusable component libraries, and shared UI patterns to improve consistency, maintainability, and development efficiency across products
• Worked with scalable design token approaches using CSS custom properties and reusable component architectures to support consistency across applications
• Contributed to frontend implementation using HTML, CSS, JavaScript, Angular, and React
• Created interactive frontend prototypes and reusable UI patterns supporting faster iteration, usability validation, and cleaner engineering handoff
• Partnered closely with engineering teams to ensure design specifications translated cleanly into responsive, production-ready interfaces
• Conducted workflow analysis, usability evaluations, and iterative design refinement informed by user feedback and business objectives
• Established accessibility standards and implemented WCAG AA-compliant solutions across new and legacy applications
• Facilitated cross-functional collaboration and helped align UX strategy, technical implementation, and business priorities across initiatives
• Helped modernize legacy systems into responsive, maintainable digital experiences optimized for cross-browser and cross-device usability

Led key design initiatives for major SaaS products including Safety Management Suite, KellerOnline, Fleet Mentor, and Training on Demand. Guided the redesign of Safety Management Suite, delivering a fully responsive and mobile-friendly user experience. Created user personas, journey maps, and usability testing strategies to drive data-informed design decisions. Collaborated cross-functionally with developers and stakeholders to align UX strategy with business goals. Recognized with the J. J. Keller Extreme Excellence award for exceptional contributions to product quality and user satisfaction.

• Led UX and frontend design efforts for enterprise SaaS applications supporting complex operational workflows across multiple product lines
• Collaborated cross-functionally with product managers, developers, stakeholders, and end users to define scalable, user-centered digital experiences
• Created user flows, workflows, information architecture, wireframes, prototypes, and high-fidelity UI designs supporting iterative product development
• Conducted usability testing, workflow analysis, and user research to identify opportunities for improving usability and simplifying complex user tasks
• Contributed to reusable UI standards, scalable design systems, and shared interaction patterns across products
• Supported responsive frontend implementation and accessibility improvements across multiple enterprise applications
• Partnered with engineering teams to align UX strategy, technical constraints, and implementation priorities
• Applied systems thinking to simplify operational complexity into intuitive and maintainable digital experiences
• Supported agile product development through collaborative discovery, prototyping, implementation support, and iterative refinement

Designed, implemented, and optimized targeted PPC campaigns to increase site traffic and improve conversion rates, ensuring alignment between ad copy, landing page experience, and user intent. Integrated and maintained affiliate tracking systems using web development best practices to accurately capture performance data and refine referral strategies across digital channels.

• Designed and optimized customer-facing digital experiences focused on usability, engagement, and conversion performance
• Collaborated on A/B testing and landing page optimization initiatives for Google PPC campaigns, using analytics and performance insights to improve user engagement and conversion outcomes
• Applied user behavior and analytics insights to improve user flows and digital experience effectiveness
• Collaborated with stakeholders to improve usability and support business-focused digital initiatives